Afifa S.

Afifa S. is an accomplished sales and operations leader with extensive experience in the healthcare industry, currently serving as Director, North America Sales Readiness at Philips since January 2016. Afifa has successfully led the end-to-end quota and sales incentive development process for a significant market, ensuring alignment with corporate strategies and driving digital transformation. Notably, Afifa was appointed Philips Canada Sustainability Ambassador in 2022 and has held various leadership roles, including Head of Operations for Canada and Chair of the Philips Canada Women's Leadership Group. Recognition includes multiple prestigious awards for operational excellence and impactful contributions to business results. Prior experience includes strategic roles at the Ontario Ministry of Health and Long-Term Care, Johnson & Johnson, GE Healthcare, and Eli Lilly Canada, combined with a strong academic foundation from the University of Toronto in Neuroscience, Biology, and Cognitive Psychology.