Cherie Chen is an experienced marketer with a strong background in brand development and digital marketing, specifically in the China market. They have served as MKT Director at Philips since 2018 and work as MKT Head at New Balance. Prior to these roles, they held positions such as E-business/ePR/Digital Manager at Swatch Group and Assistant Digital MKT Manager at Yum! Brands. Cherie's career showcases a proven track record of driving brand growth and business development across various industries.
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