Kristine Mullen

Kristine Mullen serves as the Chief Marketing Officer and Strategy Leader for North America and Global Digital CoE Leader at Philips, where leadership in global marketing, communications, and e-commerce has driven profit expansion and revenue growth. With a strong focus on a digital-first approach, Kristine has developed a B2B e-commerce channel that enhances the company's data-driven capabilities. Kristine also serves as the Head of Marketing at Evidation Health, providing innovative health technology and guidance in behavioral health interaction. Prior experience includes founding EleV8 HLTH Strategies, leading Humana's Health & Wellbeing Strategies, and holding various senior roles at ProMedica. Kristine holds a Bachelor of Applied Science from Ohio University and a Master's degree in Public Health from the University of North Carolina at Chapel Hill. Specialties include virtual clinical trials, IoT, real-world experience, data science, and outcomes management.