JOLYN DE BOER

Jolyn de Boer serves as the Advocacy and Program Director for PHIT America, focusing on promoting physical activity programs in schools and collaborating with notable organizations like USTA and Billie Jean King's Brain Training System. As the founder of the Racquet & Paddle Sports Alliance, Jolyn de Boer works to enhance consumer engagement through innovative resources within the sports industry. Previous experience includes serving as Executive Director and COO for the Tennis Industry Association, where significant contributions were made to market research and industry networking. Additionally, Jolyn de Boer founded JAD Advertising & Design, providing marketing and consulting services, and held the position of Marketing Director at Van Der Meer Tennis. Educational qualifications include a Bachelor of Science in Business and Psychology from Albright College.