Alejandra Escobal

Alejandra Escobal is a seasoned professional with extensive experience in growth consulting and marketing. Currently serving as a Senior Growth Consultant at Phiture since April 2022, Alejandra collaborates with a team on mobile app retention audits and CRM programs for clients like Headspace and foodspring, utilizing mobile analytics and behavioral analyses to identify insights and campaign opportunities. Previously, as a CRM Proximity & Professional Specialist at Europcar, responsibilities included executing campaigns, optimizing the Braze platform, and enhancing customer engagement. Experience at Ubeeqo as a Global Marketing Retention Intern involved supporting retention strategies and communication flows, while earlier roles at Pacífico Seguros included product development and marketing analysis. Alejandra holds an MBA from EAE Business School and a Bachelor's degree in Communications from Universidad de Lima, along with additional certifications in marketing and management.