Florian Thielecke

Florian Thielecke has over 13 years of experience in marketing effectiveness and business. His strong client focus and understanding of the importance of smart and data-based stories allow him to provide clients with the tools they need to understand their marketing efforts within a highly complex media environment.

Florian recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. Before Phoenix, Florian lead the team at Nielsen that introduced Brand Effect to the German and European markets. He also lead the advertiser business for marketing research and efficiency services at Nielsen, where he built a strong network of advertising clients and joint industry committees.

Florian has a Master’s Degree in Business Administration with a focus in Marketing Statistics, as well as International Economics and Global Management.