Bruce Ritchie is an accomplished entrepreneur with extensive experience in founding and managing various companies, including The Green Room, Spoken Brand Narratives, and Carousel Global. As a Co-Founder at phraktion and Innovation Director at ThePerformance.Works, Bruce has demonstrated a strong commitment to innovation and creativity in branding and marketing. Bruce earned a BSc Hons in Biochemistry from the University of Dundee between 1988 and 1992, providing a solid foundation for a career marked by leadership and strategic vision.