Phrasia
Jeff Bradley is a seasoned leader in customer experience, innovation, and brand strategy, currently serving as Co-Founder and CEO of Phrasia since March 2019, where the focus is on leveraging deep learning to analyze unstructured data for performance insights. Prior to this, Jeff held significant roles at Aviva from March 2015 to December 2018 as Group Customer Experience Director and Chair of the global innovation practice, redefining the company's purpose and spearheading successful product initiatives. Jeff's extensive experience at Leo Burnett, where roles included Chief Strategy Officer and Chief Operating Officer for China and Hong Kong, involved pivotal projects such as developing SKII’s brand platform and leading strategies that stabilized the AIA brand post-AIG bankruptcy. Jeff holds a Bachelor of Science in Linguistics from Northwestern University and completed part of a Master’s in management at Northwestern University's Kellogg School of Management before relocating to China.
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Phrasia
Language is flowing in and around your company every day, through the views expressed by your customers, employees, patients and stakeholders. It's filled with leading indicators - offering the potential to act ahead of the inflection point - but you can't hear them. Phrasia is advanced LLM-based signals intelligence for organisations to understand the true drivers of customer, stakeholder and employee behaviour - and be proactive about it.