Ayu Hapsari Gempur Adnan

Ayu Hapsari Gempur Adnan has extensive experience in communications and brand activation, currently serving as the PR, Communications and Brand Activation Manager at Piaggio Group since September 2013. In this role, Ayu develops comprehensive strategies to enhance brand presence and engage the target market, particularly Gen Z, through integrated marketing initiatives. Previously, Ayu launched significant brand campaigns for Aprilia and Moto Guzzi in Indonesia and held positions in consumer engagement and marketing at PT HM Sampoerna Tbk, PT Central Tivi Digital, PT Smartfren Telecom Tbk, and TRANS TV. Ayu holds a Bachelor of Arts in Professional Communication from RMIT University and has foundational education from Trinity College in Melbourne and Caulfield Grammar School.