Kristal Maric

Kristal Maric serves as the Head of Marketing at Picnic since May 2025. Previously, Kristal was the Director of Marketing at Surf Air from July 2022 to May 2025, where innovative paid media strategies were designed and executed, resulting in an 80% reduction in cost per lead (CPL) and a 251% increase in return on ad spend (ROAS). Kristal directed a $2.4 million annual paid media budget at Internet Brands as a Senior Marketing Manager from December 2020 to July 2022, achieving sustained growth via data-driven optimizations. As a Digital Marketing Manager at PSPS from January 2018 to December 2020, Kristal drove consistent membership growth and increased bookings through targeted strategies. Previous experiences also include co-founding a sales team and leading marketing initiatives at Beverly Hills Car Rental, contributing to significant revenue and customer acquisition growth. Kristal holds an MBA in Marketing and a BA in Business Administration, both from Dominican University of California.