Gabriela Mulino S.

Head Of Marketing - YUMMY ROCKET at PideYummy

Gabriela Mulino S. has a diverse work experience spanning over multiple companies and roles. Their most recent position is as the Head of Marketing for Yummy (YC S21), a role they began in December 2021. Prior to this, Gabriela held the position of Advertising Manager for +Móvil Panamá and Cable & Wireless Panama from July 2017 to February 2022. In this role, they managed an annual budget for advertising, led successful marketing campaigns on various social media platforms, developed advertising strategies, and monitored and optimized social media postings.

Before joining Cable & Wireless Panama, Gabriela worked as an Associate Director at Tool Box Marketing & Communications Inc from January 2014 to July 2017. Gabriela then served as the Gerente de Publicidad y R.P. para Latinoamerica y for Tommy Hilfiger from April 2011 to May 2014. In this role, they were responsible for directing the ASW program for Latin America and the Caribbean, acting as a liaison between clients and TH New York, and ensuring compliance with franchisee investments.

Gabriela's earlier experience includes working at BB&M Publicidad as an Ejecutiva de Cuentas from January 2008 to April 2011. In this role, they coordinated accounts at a national and international level, directed and supervised the development and implementation of communication strategies for different clients, and managed budgetary control and media plans.

Overall, Gabriela Mulino S. has a strong background in marketing, advertising, and account management, with notable achievements in driving brand awareness, overachieving campaign targets, and optimizing social media engagement.

Gabriela Mulino S. pursued their education in the field of Marketing and Advertising. Gabriela obtained a Master's degree in Advertising and Marketing from the Universidad Latina de Panamá from 2013 to 2015. Prior to that, they completed a Bachelor's degree in Graphic Design with an emphasis on Advertising from Universidad del Arte Ganexa. The specific duration of their Bachelor's degree is not provided.

In addition to their formal education, Gabriela Mulino S. has obtained several certifications related to social media and marketing. Gabriela completed a specialized program in Social Media Marketing from Coursera in January 2021. Furthermore, they have obtained certifications in Fundamentals of Social Media Advertising, Social Media Management, Introduction to Social Media Marketing from Facebook Advertising, Benefits and Characteristics of the Most Significant Social Networks, and Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing, and more.

The exact dates of completion for the certifications in Estrategias de Redes Sociales are not provided.

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