Samiha Shah currently serves as the FDI and Digital Initiatives Manager for Fevicol Design Ideas at Pidilite Industries Limited, a position held since August 2020, after progressing from Area Sales Manager and Management Trainee. Prior experience includes participation in the Unilever Leadership Internship Program, where Samiha contributed to product development for Lakmé Absolute through consumer and market analysis. Additionally, a study on corporate citizenship at the Development Support Centre highlighted the impacts of migration on 155 villages, and previous roles involved marketing internships at Marks and Spencer and DDB Mudra Group focusing on market research and advertising strategies. Samiha holds an MBA from SPJIMR and a B.Sc. in Mathematics & Statistics from St. Xavier's College.
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