Rea Stark Rajcic

Rea Stark is an industrial designer, entrepreneur, and investor, who is best known for founding EV company Piëch Automotive and for his design work made for some of the biggest brands worldwide.

Stark has worked as an industrial designer, with a focus on ergonomic design, for Sony, LG, Canon, and Nespresso, among others. He also founded a Zurich-based design studio, Stark & Cie. SA.

Stark is a strong believer that people with an understanding of design need strong representation in the senior ranks of businesses, as design often ultimately determines the success of a company.

Stark has won various accolades for his designs, including the Swiss Design Award in 2019 and the German Design Award in 2020.

In 2020, Stark founded Quantum Group SA, a Switzerland-based holding company that creates and revives portfolio brands in diverse industries, from future technologies to luxury brands. The company is working towards the goal of creating a new type of multi-brand platform. He also invests in new ventures through his family office.

In 2016, Stark co-founded Piëch Automotive in Zurich. The business launched the Piëch GT – then GT Mark Zero – leading to the car winning awards for its design. The electric sports car was designed with a transformative modular concept, which allows for software and hardware components to be updated, creating a timeless vehicle.

Stark graduated as a designer from the GBS School of Design in St. Gallen, Switzerland. Based in Zurich, Switzerland, Stark is of Swiss and Croatian nationality. He speaks English, German, Croatian and French.