Pierce Group is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active customers across Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2016-2020 Pierce was awarded a DI Gasell, given to Sweden's fastest growing companies. During 2020 we were nominated as one of the top 3 e-commerce companies in Sweden ('D-Award'). In 2020 Pierce also received the Sweden's Best Managed Companies recognition, sponsored by Deloitte in partnership with Nasdaq.

During the first quarter of 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

We aspire to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

As we grow we always look for new talent to join our company. Riders and non-riders are welcome in one of our offices in Stockholm, Åre, Szceczin, and Barcelona.

E-Commerce

Pierce Group

Göran Dahlin

Ylenia Gentili

Giorgio de Angelis

Alexia Rodriguez

Davide Rinaldi

Carsten Schmidt

Fredrik I.

Marta G.

Heléne Wallin

Stefan Lindwall

Emilija Frew

Thomas Hartung

Fredrik Ideström

The Marketing and Branding team at Pierce Group is responsible for driving brand awareness and customer engagement across its diverse e-commerce platforms. This team develops and executes performance marketing strategies, manages customer relationship management (CRM) efforts, and oversees influencer collaborations to enhance the company’s online presence. By focusing on both brand storytelling and data-driven marketing initiatives, they aim to create a compelling shopping experience that resonates with motorcycle enthusiasts and strengthens Pierce Group's position as a leader in the motorcycle retail industry.

Marketing and Branding

Leadership Team

Product and Quality Management

Marketing and Branding

About

Team members

Other teams at Pierce Group

Leadership Team

Product and Quality Management