Chad Willis

Chad Willis has a diverse work experience in various industries, including telecommunications, marketing, sports, and journalism.

Their current role is the Director of Strategic Engagement at Pierson Wireless, where they lead the development and execution of marketing, brand, and communications strategies. Pierson Wireless specializes in telecommunication systems integration, offering services to industries such as commercial real estate, education, agriculture, manufacturing, government, transportation, sports, entertainment, and communities.

Prior to their current role, Chad served as the General Manager & Vice President of Marketing at Racing Electronics, where they implemented an improved e-commerce experience and increased online revenue. Chad also established a new marketing department and restructured the company's social media marketing strategy, resulting in follower growth and increased customer satisfaction.

Chad also has experience at Sprint, where they held the position of Senior Manager of Brand Marketing. Chad led the B2C brand marketing program and created a successful brand ambassador program for Sprint's sponsorship of NASCAR.

Earlier in their career, Chad worked at Octagon, a global marketing and talent representation agency. Chad was responsible for crafting the brand activation strategy for a client's sponsorship of NASCAR's NEXTEL Cup Series.

Additionally, Chad has experience in marketing operations and communications at Reynolds American, Inc. and The Lynchburg News & Advance and The Roanoke Times as a sports journalist.

Overall, Chad Willis has a strong background in marketing and communications, with a focus on brand strategy, customer engagement, and digital marketing.

Chad Willis obtained their Bachelor of Arts in Communication from Virginia Tech, with a focus on Communication, General. Chad attended the university from 1991 to 1995.