Pink Gellac
Fay Willekes is an experienced marketing professional currently serving as Brand Manager and Growth Manager at Pink Gellac since September 2022, where responsibilities include overseeing performance marketing channels and driving customer acquisition and retention in global markets. Previously, Fay held positions as Senior Social Advertising Specialist and Social Advertising Specialist at Roundabout Social, advising e-commerce clients and managing campaigns for established brands. Other relevant experience includes roles as Social Advertising Consultant at ISM eCompany and Digital Marketer at Holland & Barrett Benelux, focusing on online marketing strategies, particularly in social advertising and SEO. Fay's early career includes an interim position as Email Marketer at de Bijenkorf and an internship as Digital Editor at JAN Magazine. Educational qualifications include a Bachelor's degree in Nieuwe media en digitale cultuur and another in Arabische taal en cultuur, both from the University of Amsterdam.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale