Fay Willekes

Fay Willekes is an experienced marketing professional currently serving as Brand Manager and Growth Manager at Pink Gellac since September 2022, where responsibilities include overseeing performance marketing channels and driving customer acquisition and retention in global markets. Previously, Fay held positions as Senior Social Advertising Specialist and Social Advertising Specialist at Roundabout Social, advising e-commerce clients and managing campaigns for established brands. Other relevant experience includes roles as Social Advertising Consultant at ISM eCompany and Digital Marketer at Holland & Barrett Benelux, focusing on online marketing strategies, particularly in social advertising and SEO. Fay's early career includes an interim position as Email Marketer at de Bijenkorf and an internship as Digital Editor at JAN Magazine. Educational qualifications include a Bachelor's degree in Nieuwe media en digitale cultuur and another in Arabische taal en cultuur, both from the University of Amsterdam.