Pink Gellac
Jarl Markerink is an accomplished professional with extensive experience in e-commerce and marketplace development, currently serving as the Head of Marketplaces at Pink Gellac since December 2023. Previously, Markerink held the position of Indirect E-commerce Manager for Continental Europe at Fiskars Group, where responsibilities included shaping distribution strategies for digital sales channels. Markerink's career also includes significant roles at Bugaboo, where contributions included launching new digital sales channels and serving as a business partner for marketing, sales, and innovation departments. Earlier positions at PostNL and TNT involved financial analysis, project management, and participation in executive development programs. Markerink holds a Master’s degree in Business Administration from the University of Groningen and has also studied Mandarin in Shanghai.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale