Pink Gellac
Meltem Aksu is an experienced marketing professional currently serving as the Head of Growth at Pink Gellac since June 2023. Prior roles include Senior Social Advertising Marketer at dentsu international, where Meltem managed advertising campaigns for high-profile clients such as T-Mobile and Omron Healthcare, employing full-funnel strategies and cross-team collaboration. Experience also includes social media marketing at Catawiki, focusing on brand awareness and customer engagement, and content marketing for Laureate Online Education with a significant increase in engagement metrics. Earlier positions involved SEO content writing at Skyscanner and public relations at Excel PR Consultancy. Meltem holds a Bachelor of Arts degree in Language Interpretation and Translation from Yıldız Teknik Üniversitesi.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale