Pink Gellac
Roxanna Breijer is an accomplished Product Owner with extensive experience in e-commerce and digital product management. Currently serving as Product Owner for Website & App at Pink Gellac since March 2023, Roxanna previously held roles at Glanbia Performance Nutrition (GPN) from May 2021 to March 2023, where responsibilities included Product Owner for LevlUp and Body&Fit e-commerce platforms. Prior to that, Roxanna worked at D-rt Groep B.V. from August 2017 to July 2020, initially as Junior Product Owner and advancing to Product Owner for Conversion Optimization of D-reizen.nl. Early experience includes a Sales Assistant role at The Sting and positions in e-commerce and marketing at VillaVibes and D-rt Groep B.V. Additionally, Roxanna holds a Havo diploma from Bernard Nieuwentijt College Damstede and furthered education at Amsterdam University of Applied Sciences.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale