Pink Gellac
Sander Groenendijk is an experienced finance and operations executive currently serving as Chief Finance & Operations Officer at Pink Gellac, where the focus is on driving a triple bottom line strategy encompassing people, planet, and profit, alongside entrepreneurship and international expansion. Prior to this role, Sander held the position of CFO for the Western Europe region at Accell Group, overseeing finance and business intelligence teams. Sander has also served as B.U. Controller at Nestlé, managing significant product categories and leading finance teams across various regions in Benelux. Sander's educational background includes a Master’s degree in Financial Business Administration from Vrije Universiteit Amsterdam and a summer program at Boston University's Questrom School of Business.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale