Alyssa Belcourt

Director, PR & Communications at Pinnacle Advertising

Alyssa Belcourt has a diverse work experience in marketing, public relations, and photography. Currently, they are the Director of Public Relations & Communications at Pinnacle Advertising & Marketing Group, where they have played a crucial role in establishing the company's Owned Media department. Prior to that, they worked as a Content Manager at RealWorld Marketing (now merged as Pinnacle Advertising), where they managed digital marketing campaigns for various clients.

Before entering the marketing field, Alyssa worked as the Director of Marketing at My Dental Assisting Institute, where they developed and executed brand strategies and managed social media presence. Alyssa also has experience in the orthodontics industry, having worked as a PR & Digital Marketing Specialist at Molen Orthodontics, where they utilized digital marketing strategies to promote the brand and attracted new customers to the practice.

In addition to their marketing roles, Alyssa has a background in photography. Alyssa owned and operated AK Lens Photography, specializing in portrait photography for families, newborns, and engagements. Alyssa also worked as a photographer for The Observer, the student newspaper at Central Washington University.

Alyssa's earlier experiences include working in sales and marketing roles at Washington Shoe Company and 4 Wheel Parts. Alyssa also had the opportunity to gain hands-on experience in public relations as a Junior and Senior Account Executive at Central Communication Agency, a student-run PR firm.

Overall, Alyssa Belcourt brings a diverse set of skills and experiences from various industries to their current role as a Director of Public Relations & Communications.

Alyssa Belcourt has a diverse education history. In 2018, they completed a Digital Marketing Certificate at the University of Washington, specializing in Marketing. During the same year, they also received certifications in Sales and Marketing Alignment and Marketing Fundamentals from HubSpot Academy.

Prior to these certifications, Alyssa obtained a Bachelor's Degree in Public Relations, Advertising & Non-Profit Organization Management from Central Washington University, where they studied from 2011 to 2015.

Their education began at Enumclaw High School, where they completed their secondary education from 2007 to 2011. Additionally, Alyssa has obtained additional certifications in Google Ads Display and Google Ads Search from Google in April 2020.

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Timeline

  • Director, PR & Communications

    March, 2022 - present

  • Content Manager

    July, 2019