Rafaela Elias

Rafaela Elias has a diverse work experience, starting in 2014 as a Product Manager at Janela Digital. Rafaela then went on to work as a Marketing Coordinator at Double Design and Development from 2016 to 2017. During this time, they also had invitations to be a Lecturer in Social Media Marketing at ISLA Santarém and Universidade Lusófona de Humanidades e Tecnologias. In 2017, they became a Team Leader and Marketing professional for the Spanish Market at Janela Digital. Rafaela also briefly worked as a Marketer at BITCLIQ. In 2019, they transitioned to become a B2B Product Manager at Janela Digital. Rafaela continued their teaching career as an Invited Lecturer in Social Media Marketing at ISLA Santarém from 2019 to 2021. In 2020, they expanded their expertise into digital technology in events as an Invited Lecturer at ESTM. Currently, they hold the position of Head of Digital Marketing & Communication at PipeCodes.

Rafaela Elias has a comprehensive education history with a focus on marketing and business technologies. Rafaela obtained a Pós-graduação Lato Sensu - Especialização degree in Marketing & Business Technologies from IPAM in 2023. Prior to that, they pursued a Mestrado degree in Turismo e Ambiente from Polytechnic of Leiria from 2013 to 2015. Before that, they completed a Licenciatura degree in Marketing Turístico from the same institution from 2010 to 2013.

In addition to their formal education, Rafaela has obtained several certifications to enhance their skills and knowledge. Rafaela completed a Workshop on E-Commerce Foundations from EDIT. - Disruptive Digital Education in November 2022. In March 2020, they obtained a certification in The Neuromarketing Toolbox from Copenhagen Business School. Rafaela also completed various certifications through LinkedIn, such as Google AdWords Essential Training, Social Media Marketing for Small Business, and Writing Ad Copy, all in October 2016. Rafaela also completed a certification in Search Marketing Strategies - SEO & SEM Advanced from EDIT. - Disruptive Digital Education in July 2016. In February 2016, they obtained a Curso de Competências Profissionais (CCP antigo CAP) from Mindform. Furthermore, Rafaela obtained a certification in Marketing Digital from AIRO - Associação Empresarial da Região Oeste in April 2014. Rafaela also has certifications related to language skills, including Língua espanhola - Comunicação administrativa and Iniciação à Língua Espanhola, both from CENCAL- Centro de Formação Profissional para a Indústria Cerâmica, obtained in August 2012 and July 2012, respectively.

Lastly, they obtained certifications in digital marketing tools and strategies from Google, including Curso avançado do Google Analytics and Fundamentos do Gerenciador de tags do Google, both in April 2020. Rafaela also completed a course on Criar Campanhas em Google Adwords from EDUKE.me, although the obtained month and year are not specified.