Scott McKeighen

Scott McKeighen is a seasoned marketing operations professional with extensive experience in optimizing marketing strategies and implementing automation solutions. Currently serving as the Director of Marketing Operations at Pipefy since May 2024, Scott previously held the position of Senior Marketing Operations Manager at Lob, where multiple attribution models were developed to enhance marketing impact on revenue. Scott's background includes building the Marketing Operations function at RealSelf, significantly improving customer engagement and lead generation through strategic automation and reporting. Earlier roles include positions in marketing automation and creative management at companies such as Smartsheet and HealthFirst. Scott holds a Bachelor of Arts in Fine Arts from The Evergreen State College and has foundational education in Visual Communications from Edmonds College.