Andrea Rapuzzi

Andrea Rapuzzi has a diverse work experience in the digital and technology field. From 2015 to 2018, they worked at Accenture as a Digital Project Manager, where they managed projects involving the creation of digital assets and the execution of marketing strategies. In 2018, they joined AMILON - Powering Branded Currency as a Digital Product Manager and CRM Consultant, responsible for developing ready-to-use products for CRM and Loyalty. From 2018 to 2021, Andrea worked at Nestlé as an eBusiness Technology Solutions Specialist, focusing on various areas such as digital presence, SEO/SEA optimization, CRM, eCommerce, analytics, and media/social management. Currently, Andrea is employed at Pirelli as a CRO and Digital Analytics Lead, where they lead the CRO, Analytics, and SEO streams, leveraging data to optimize user experience and improve conversion rates.

Andrea Rapuzzi has a Bachelor's degree in Business/Managerial Economics from Università Bocconi, which was obtained from 2010 to 2013. Andrea then pursued a Master of Science (M.Sc.) in Marketing Management at Università Bocconi from 2014 to 2016. Additionally, they participated in a one-year Exchange Program at BI Norwegian Business School in 2015. Andrea also holds various certifications, including Advanced Facebook Advertising, Advertising on Facebook, and Advanced Google Analytics, among others.