Pirelli
Rachel Honglei Qu has over 15 years of experience in marketing, primarily in trade and consumer marketing roles within the automotive sector. Currently serving as Trade & Consumer Marketing Manager for Pirelli in Great China since April 2015, Rachel specializes in strategic planning, trade marketing policy development, and the design of customer loyalty programs. Previous experience at SKF includes roles as Trade Marketing Manager, Marketing Manager, Marketing Supervisor, and Executive Assistant to the Head of Automotive Division, where responsibilities involved strategic marketing planning, product development, and market analysis. Rachel holds a Master of Science in Marketing and Management from Loughborough University and a Bachelor's degree in Foreign Languages and Literatures from Liaoning University.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.