Pirelli
Riccardo Donadello is an accomplished Global Trade & Consumer Marketing Manager at Pirelli Cycling, where responsibilities include the development and management of marketing plans for tier-1 customers, B2B marketing communications, and events management on a global scale. Previously, Riccardo served as a Global Trade & Consumer Marketing Specialist and a Junior Marketing Specialist within the same company, focusing on local marketing plan support and corporate asset management. Prior experience includes roles in event production with MB Agency and InterStand Service srl, as well as various positions in the Buyer's Department at WHITE SHOW MILANO. Riccardo holds a Master’s degree in Communication for Creative Industries and a Bachelor’s degree in Economics and Management of Cultural Goods and Performing Arts from Università Cattolica del Sacro Cuore, complemented by a certificate in Chinese language and literature.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.