John Wolfe

John Wolfe is currently the VP of Merchandising & Digital Commerce for the Pittsburgh Steelers. Prior to this, they were the Chief Customer Officer for First Insight, Inc. from January 2012 to November 2016. First Insight is a platform that helps retailers and brands introduce the right products at the right price.

Before joining First Insight, John was on the Board of Directors for American Textile Company from January 2006 to February 2013. John was also the Senior Vice President and General Merchandise Manager for Dick's Sporting Goods from December 2006 to January 2011, and the Vice President and General Merchandise Manager for Dick's Sporting Goods from January 2004 to December 2005. Prior to that, they were a Divisional Merchandise Manager for Dick's Sporting Goods from August 2002 to December 2004.

Before joining Dick's Sporting Goods, John was a Divisional Merchandise Manager for Kaufmann's, which was a division of May Company, from February 1991 to August 2002.

John Wolfe's educational career began at Monaca High School. John then went on to Penn State University, where they earned a BS in finance.

John Wolfe reports to Arthur J. Rooney, II, President. They work with Ryan Huzjak - VP, Sales & Marketing, Doug Stuver - VP, Finance, and Adam Regan - Equipment Manager. Reagan Berube - Director, Content, Robb Gedrys - Division Manager, Stadium & Store Merchandise Operations, and Stephanie Beck - Assistant Director, Digital Commerce report to John Wolfe.