Shibu Shivanandan

Shibu Shivanandan has a strong background in digital marketing and technology. Shibu is the Founder & Managing Director of PivotRoots, a company focused on digital marketing powered by data and design thinking. Prior to this, they worked at Resultrix as Sr. Vice President and Vice President, where they played a key role in the setup and management of the SEM and performance marketing teams. Shibu also co-founded the company and served as the Head of SEM and AVP of Performance Marketing. Before Resultrix, Shibu was a part of the initial digital marketing setup at iProspect Communicate 2, where they held positions as Sr. Expert - Contextual Advertising and SEM Manager. Shibu was responsible for SEM client deliveries, team management and training, and worked with various key accounts.

Shibu Shivanandan obtained their Bachelors degree in Mass Media with a focus on Advertising from the University of Mumbai between 2003 and 2005.