Pivovarna Laško Union (PLU) is the largest manufacturer of beverages in Slovenia, and employs almost 500 people. The company, 100% owned by the Dutch international brewer Heineken, was created in 2016 with the merger of Pivovarna Laško and Pivovarna Union, thus inheriting nearly 200 years of Slovenian brewing tradition. This is the heritage that our staff at Pivovarna Laško Union continue to build on to this day. With two manufacturing plants in Ljubljana and Laško, PLU is the leading brewer and a highly competitive producer of refreshing soft drinks in Slovenia. Within the Heineken Group, Slovenia occupies a rather strategic position, as PLU constitutes an important regional export hub.

The company is development oriented and promotes the use of first-grade natural ingredients, as well as continuous improvements and innovation. Bound by business, technological, marketing and communication excellence we introduce new approaches in various fields, i.e. from the introduction of new drink categories, new varieties of beer, to renewed packaging, online sales, as well as development and application of new technologies for draught beer. By supplementing our offer, we respond to social and market trends, we fulfil consumers' wishes and follow the strategic goal, i.e. that our products occupy the first or strong second position in their respective market segment.

PLU wishes to leave a positive footprint on its markets. A special place in our strategy and operations is reserved for sustainable development and giving back to society. We respect the people and the planet, which is why the implementation of our "Brew a Better World" in three areas of sustainable development within our company contributes to the implementation of SDGs, developed by the UN. Our involvement in the local Slovenian community is also reflected in our role as the largest sponsor of Slovenian sports, and a significant supporter and sponsor of culture and sport.

Pivovarna Laško Union

Daphne Stavropoulou

David Bezgovsek

Fani Suhel

Raluca Dobrescu

Katarina Bozicevic

David Taskov

Natalija Seles

Jelena Mirtic

Matej Mate

Rok Kregar

Monika Varsek

Mirjam Hocevar

Edin G.

Borut L.

The Marketing Team at Pivovarna Laško Union is responsible for promoting the company's beverage brands and driving sales through strategic marketing initiatives. They develop and execute marketing campaigns, manage on- and off-trade channel activations, and oversee brand positioning to align with consumer trends. The team also focuses on digital marketing efforts and ensuring that PLU’s commitments to sustainability and community involvement resonate with a broad audience while supporting the company's goal of maintaining a strong market presence.

Marketing Team

Procurement and Logistics Team

Data Analysis Team

Marketing Team

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Team members

Other teams at Pivovarna Laško Union

Procurement and Logistics Team

Data Analysis Team