Lina Kassem has extensive work experience in the fields of digital marketing, ecommerce strategy, and media management. Lina has held roles at various companies including PiWheel, Magna, Independent Consultant, L'Oréal, Unilever, and OMD Dubai. Some of their notable positions include Head of Strategy & Customer Success at PiWheel, where they focused on helping brands optimize their e-commerce business, and Digital Content Director at Magna, where they played a crucial role in setting up the digital team for Unilever MENA. Additionally, Lina has worked as a Digital Marketing Consultant and held management positions in digital media and planning.
Lina Kassem earned a Bachelor's degree in Economics from Université catholique de Louvain in 2007 and later completed a Masters degree in Business from Louvain School of Management between 2007 and 2009.
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PiWheel | eCommerce Data Intelligence & Services
PiWheel is a Retail Intelligence eCommerce Consultancy. Our platform helps eCommerce brands stay ahead of their competition by effortlessly tracking sales and market share across their entire category- for any time period. PiWheel's consultancy grants brands access to the highest level of eCommerce expertise to scale and convert more shoppers with improved content, advertising, and operations. Products: 1. Competitive Intelligence Tool for eCommerce competitive insights. Our powerful technology gathers and analyses all channel and customer intelligence, including price trends, sales, consumer behavior, keywords, content, traffic, and more. 2. Smart Digital Shelf- Your digital retail performance dashboard. It connects all your vital eCommerce data points for a holistic view of your eCommerce portfolio. Our technology will alert you to mission-critical changes in price, stock, and competitor activity, and reveal untapped growth opportunities. 3. Smart Advertising Automation Tool- An intelligent automation tool that allows you to monitor and action campaigns in real time. It makes thousands of optimizations to drive the most out of your eCommerce marketing campaigns. At present, PiWheel is happily servicing 50+ brands across India, Middle East, and SEA regions.