Lina Kassem

Lina Kassem has extensive work experience in the fields of digital marketing, ecommerce strategy, and media management. Lina has held roles at various companies including PiWheel, Magna, Independent Consultant, L'Oréal, Unilever, and OMD Dubai. Some of their notable positions include Head of Strategy & Customer Success at PiWheel, where they focused on helping brands optimize their e-commerce business, and Digital Content Director at Magna, where they played a crucial role in setting up the digital team for Unilever MENA. Additionally, Lina has worked as a Digital Marketing Consultant and held management positions in digital media and planning.

Lina Kassem earned a Bachelor's degree in Economics from Université catholique de Louvain in 2007 and later completed a Masters degree in Business from Louvain School of Management between 2007 and 2009.