Maya Friedman

Maya Friedman is a seasoned professional in strategic analysis and competitive intelligence with extensive experience in the gaming and digital marketing industries. Currently serving as a Senior Strategy and Competitive Intelligence Analyst at Pixel United since January 2019, Maya previously held the position of Casual Gaming Market Research Analyst at Plarium, where responsibilities included competitive analysis and collaboration with various teams to enhance and launch new games. Prior to this, Maya worked as a PPC Account Manager specializing in mobile Facebook campaigns, and as an SEM Account Manager at yellowHEAD, managing ad campaigns to optimize conversions and ROI. Early career roles included implementation and support of BMC products at Bank Leumi and leadership in Command & Control systems at Mamram. Maya holds a Bachelor of Arts in Communication and Media Studies from Reichman University.