Roberto Ribeiro da Cruz

Roberto Ribeiro da Cruz has a diverse and extensive work experience in the healthcare and technology sectors.

Roberto co-founded Pixeon in 2012 and served as the Chairman and CEO until 2018. Under their leadership, Pixeon became the leading healthcare software provider in Brazil, offering a comprehensive suite of software products for hospitals, imaging centers, clinical laboratories, and specialized clinics. The company experienced significant growth, acquiring four companies and expanding its portfolio into new segments. Pixeon also transitioned from a traditional revenue model to a SaaS offering, resulting in increased monthly recurring revenue. With investment from top venture capital firms and financing from the Brazilian Development Bank, Pixeon experienced substantial revenue growth and increased its employee count from around 100 to over 350.

In 2023, Roberto founded UpCare, a HealthFinTech company aiming to become the financial operating system for healthcare institutions. UpCare integrates revenue cycle management tools and financial services to streamline financial processes and improve healthcare providers' financial performance.

Aside from their entrepreneurial ventures, Roberto has held advisory and board member positions in various organizations. Roberto is a senior advisor at Âncora Capital, a startup selection committee member at GVAngels, and an independent board member at Neomed, CM Tecnologia, SleepUp, and LeapStyle. Additionally, they have been involved in angel investing as a co-founder and angel investor in Moven and Conectant and as an angel investor in GVAngels and LeapStyle.

Roberto Ribeiro da Cruz's work experience demonstrates their expertise in the healthcare software industry, their entrepreneurial skills in founding and growing successful companies, and their involvement in advisory and board roles in the technology and healthcare sectors.

Roberto Ribeiro da Cruz's education history can be summarized as follows:

Roberto Ribeiro da Cruz completed their Bachelor of Engineering (B.Eng.) degree in Engenharia de Produção (Mecânica) from FEI between 1989 and 1994. Roberto then pursued a Master of Business Administration (MBA) degree in CEAG from FGV - Fundação Getulio Vargas from 1994 to 1997.

In 1986, Roberto Ribeiro da Cruz acquired a certification in Computer Programming from Etec Lauro Gomes after completing the Programação de Computadores program.

Continuing their education, Roberto Ribeiro da Cruz attended Columbia University in 2014 for a Personal Leadership program, focusing on organizational leadership.

In 2018, they participated in the PDC - Programa de Desenvolvimento de Conselheiros at Fundação Dom Cabral, which emphasized corporate governance.

Recently, from 2019 to 2022, Roberto Ribeiro da Cruz enrolled in the UCLA Owners Management Program (OMP) at the UCLA Anderson School of Management, where they studied Business Administration and Management, General.

Roberto Ribeiro da Cruz has also obtained additional certifications throughout their career. In 2014, they completed the Personal Leadership (Online) program from the Institute for Personal Leadership. Additionally, in 2019, they obtained the Investidor Anjo certification from Anjos do Brasil.