Ernest Ting

Ernest Ting is a seasoned executive with extensive experience in the food and beverage industry. Currently serving as Executive Director at Swee Choon Tim Sum Pte Ltd since October 2019, Ernest has spearheaded the digital transformation of this 58-year-old dim sum restaurant and overseen the establishment of a central kitchen, enhancing operational efficiency and team performance. As Chief Brand Officer at PizzaExpress, starting in January 2020, Ernest played a vital role in the turnaround of a distressed business post-franchise takeover, successfully optimizing processes to achieve profitability within a year. Previously, as Co-Founder and CEO of Hook Coffee from January 2016 to December 2019, Ernest led the company to become Singapore’s largest direct-to-consumer coffee subscription service within six months. Ernest holds a Master’s degree in Finance & Private Equity from The London School of Economics and a Bachelor’s degree in Accounting and Finance from the University of Exeter.