Heather Hopkins Freeland is an accomplished marketing executive with extensive experience in brand management and strategic leadership. Currently serving as Chief Brand Officer at LinkedIn since September 2025, Freeland also contributes as a member of the CMO Advisory Council at Spotify, an exclusive group of leading CMOs. Prior to LinkedIn, Freeland held the position of Chief Brand Officer at Adobe from October 2022 to August 2025 and was Vice President of Marketing at Lyft from March 2019 to September 2022, where oversight included various marketing functions and team management. Freeland has also served on the CMO Advisory Board at Ridge Ventures. Freeland holds an MBA in Management from Columbia Business School and a BA in Rhetoric and Communications Studies with a focus on American Government from the University of Virginia.
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Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.