Igor Pedevani

Igor Pedevani is a DMP & CDP Specialist at Plan.Net Group since June 2021, specializing in Adobe Audience Manager and Tealium CDP, with a focus on retargeting strategies for major automotive clients. Previously, Igor worked as an Adobe Audience Manager & DMP Consultant at SAMSUNG SDS, where responsibilities included building tracking structures and funnel modeling for flagship product launches. As a Digital Marketing Analyst at Accenture Interactive, Igor contributed to e-commerce analysis and testing strategies, and was recognized as an Adobe Audience Manager Expert. Earlier experience includes a Data Strategist role at Publicis Media, focusing on audience segmentation and data activation, and an internship at GroupM Italy managing proprietary DMPs. Education includes a Data Scientist degree from Bologna Business School and a Bachelor's degree in Business and Economics from Alma Mater Studiorum – Università di Bologna.