DP

Dale Paden

Vice President Marketing at Planet Fitness

Dale Paden is an experienced marketing executive currently serving as Vice President of Marketing at both Supreme Fitness and Planet Fitness since August 2019. Prior to these roles, Dale held significant positions at The Vitamin Shoppe from 2013 to 2019, contributing to integrated marketing strategies and managing marketing plans for a $1.2 billion brand. Dale's previous experience includes serving as Regional Marketing Manager for California Pizza Kitchen and Marketing Manager for Doherty Enterprises, where marketing and public relations initiatives were executed for multiple restaurant units. Dale earned a B.A. in Communication Studies from the State University of New York Cortland in 2006.

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