Anderson joins the Planet Fitness Board with more than 25 years of marketing and brand strategy experience, having partnered with leading brands across industries including Fidelity, Tupperware, Bell Helicopter, The Weather Company, and Gap Inc. Currently she serves as Chief Strategy Officer for FutureBrand North America.
Prior to joining FutureBrand, Anderson served as Senior Director of Brand Strategy at Siegel+Gale, where she oversaw comprehensive naming, brand strategy, and architecture programs. Previously, she was a Director at Vivaldi Partners, where she developed portfolio and product level strategies. Additionally, Anderson worked on the global marketing team at Avon, touching heritage brands such as Skin-So-Soft and expanding Avon's operations in Turkey. She began her career in JP Morgan's Emerging Markets Fixed Income Research group. Anderson earned her Bachelor of Arts in History from the University of Pennsylvania and her MBA from Harvard Business School.