Steve C.

Steve C. is a seasoned marketing professional with extensive experience in media strategy and data analytics, currently serving as Sr. Manager at Planet Fitness since June 2023. Previous roles include Director of Media & Analytics at Catalyst Marketing Agency and Associate Director of Data and Analysis at Digitas North America, where Steve managed campaigns for prominent clients such as Samsung and Bank of America. Notable achievements encompass the development of tactical plans for flagship product launches, implementation of data-driven marketing strategies, and the establishment of innovative audience targeting approaches. Educationally, Steve holds a Bachelor of Arts in Marketing from Michigan State University.