Arti Mehta is a professional copywriter currently working at The Guardian's in-house creative agency and OLIVER Agency since November 2021. Previous experience includes a role as a Senior B2B Copywriter at Ogilvy in July 2021, focusing on creating copy for B2B clients. Arti served as an Editor at TM Forum from May 2017 to July 2021, contributing to research and content on digital transformation challenges. A background in freelance journalism and copywriting spans various industries, including finance and technology, with notable positions such as Reporter at ClearView Financial Media Ltd and Content Writer and Analyst at Huntswood. Arti also has experience in public relations and theatre criticism. Academic credentials include a Master's degree in Writing for Script and Screen from Falmouth University and a Bachelor's degree in English with Economics from Kingston University.