Jannike Törnqvist

Jannike Törnqvist is an accomplished marketing professional with extensive experience in performance marketing and strategic growth initiatives. Currently serving as Growth Marketing Lead at Planta since October 2022, Jannike previously held various roles at BookBeat from December 2019 to October 2022, including Senior Performance Marketing Specialist and Performance Marketer, where responsibilities encompassed managing performance marketing channels across multiple markets, developing full-funnel strategies, and optimizing budgets and KPIs. Prior experience includes account management at Ve Global, focusing on e-commerce marketing campaigns for Nordic clients, and customer success management as an Investment Specialist at FIM. Jannike holds a Master of Science in Business and Economics with a specialization in International Marketing and Brand Management from Lund University School of Economics and Management, and a Bachelor of Science in Economics and Business Administration with a focus on Marketing from Hanken School of Economics. Additionally, Jannike participated in an exchange program at École des sciences de la gestion (ESG UQAM).