Fredrik Dahl currently serves as the Commercial Director at Plantagen / Plantasjen, a position held since April 2009, overseeing Marketing, E-Commerce, Format, and Commercial Planning. Prior to this role, Fredrik has held various managerial positions within the company, including Commercial Manager, Pricing and Promotion Manager, Campaign Manager Nordic, Sales Navigation Manager, Deputy Sales and Marketing Manager, Logistics Manager, Regional Manager, and Store Manager. Fredrik's earlier experience includes working as the Free Range Sales Manager at IKEA Trading China from 2007 to 2009, and serving as a Team Leader at IKEA Distribution Service Asia Pacific from 2004 to 2007. Fredrik recently attained Board Certification in October 2023.
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