Anastasia Karlova

Head Of Marketing at PlantIn (Genesis)

Anastasia Karlova is an accomplished marketing professional with a diverse background in user acquisition and marketing strategy across various industries. Currently serving as the Head of Marketing at PlantIn since January 2021, Anastasia previously held the position of Marketing Manager at Kiss My Apps, where a multichannel user acquisition strategy for mobile applications was developed. Experience also includes a role as Marketing Manager focused on Fitness & Health apps at Amazing Apps and as a Sales Manager at MobAir, delivering high-performance mobile app promotions. Earlier career roles comprised a Junior Marketing Specialist at The Goodyear Tire & Rubber Company and an intern at Nestlé's Confectionery Department. Anastasia holds a Master's degree in Economics and Law from Taras Shevchenko National University of Kyiv and participated in an exchange program in Management and Marketing at Univerzita Komenského v Bratislave.

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PlantIn (Genesis)

Launched in 2020, PlantIn has become the world's largest plant lovers community with more than 22 million users We've created a unique ML&AI-powered application for identifying plants and their diseases. We identify 16,000+ plant species with 95,8% accuracy. With one plant photo, our app can identify a plant, and its diseases and prepare a personal care guide with automatic notifications. We use more than 16 plant parameters such as light conditions, hemisphere, pot size & soil, and much more to prepare an accurate plant care schedule. PlantIn is here for any of your plant needs.


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