Janaína Nogueira

Janaína Nogueira has several years of experience in marketing and content-related roles. Janaína started their career in 2012 as an intern in the press office and social media departments at the São Paulo City Hall. In this role, they managed social media, coordinated events, and handled press requests.

Afterward, they worked as a freelance journalist, writing various types of content for magazines, websites, and social media platforms. Janaína specialized in topics such as digital marketing, lifestyle, culture, and tourism.

In 2014, Janaína joined the Grupo IPub, where they were responsible for creating and editing web content, as well as leading a content team. Janaína also received training in inbound marketing and became a consultant in this field for some clients.

During their time at QMK Comunicação, from April to July 2016, Janaína worked as a content and social media analyst. Janaína was responsible for content production, strategic planning, data analysis, and monthly reporting.

From July 2016 to May 2017, they worked at Sodré Santoro as an inbound marketing and communication analyst. Their responsibilities included content writing, strategic planning, campaign creation, automation, and monthly reporting.

After that, Janaina worked at Agência Mestre from May 2017 to April 2019. Janaína held multiple roles during this period, including senior inbound marketing analyst, inbound marketing coordinator, and media team manager. Their responsibilities included managing clients' projects, developing strategies, creating content plans, analyzing KPIs, and supporting the SEO and media teams.

From May 2019 to November 2020, Janaína worked at Matchbox Brasil as a manager of inbound marketing and content. Their role involved managing the inbound marketing and recruiting area, developing strategies, analyzing OKRs and KPIs, and providing feedback and support to the team.

Currently, Janaína is working at Platform Builders as a Growth Marketing & ABM professional.

Janaína Nogueira completed their degree in Communication Social, with a specialization in Journalism, from FAPCOM - Faculdade Paulus de Tecnologia e Comunicação, from 2009 to 2013. In 2017 to 2018, they pursued a post-graduate degree in Digital Media Management from Universidade Metodista de São Paulo. Additionally, they have obtained various certifications, including Emotional Intelligence from Escola Conquer in November 2020, UX Writing from Descola Cursos Inovadores in September 2020, Bootcamp Women Leadership from Women Leadership in August 2020, Customer Experience Intensive from CS Academy in November 2019, Storytelling - A new way to tell stories from FIAP in December 2018, Customer Success from RD Station in August 2018, Líder de alta performance from EAG - Empresa Autogerenciável in July 2018, Inbound Marketing from RD Station in July 2017, Marketing de conteúdo Avançado from Rock Content in April 2017, Mídias Digitais e as relações humanas from Faculdade Cásper Líbero in July 2016, Produção de Conteúdo para Web from Rock Content in June 2016, Redação Publicitária - Nível Intermediário from Frase Conteúdo Estratégico in February 2016, Marketing de Conteúdo from Rock Content in September 2015, English Language Course - ESL Intermediate Level 4 from Upper Madison College in August 2015, and two Inbound Certifications from HubSpot in July 2016 and February 2015.