Heidi Lim

As a woman-led brand, she embodies the confident, stylish woman of today, complements Asian body shape and takes one from work to play effortlessly. With accessible price points and an extensive assortment of fashion-forward styles, Playdress celebrates confidence, imperfection and inclusivity. From wardrobe essentials to smart casual, Playdress has something for every mood, every occasion and every BODY. Known for its fun and casual style, the line’s tones, textures, and fit are designed in house locally to complement the Asian women fit. The styles are authentic, versatile, and can be styled together effortlessly, season after season.