Jessi Sanchez

Jessi Sanchez is a seasoned professional in sponsorship consulting and valuation with extensive experience in the sports and entertainment industry. Currently serving as Senior Vice President of Consulting & Valuation at Playfly Sports since December 2021, Jessi leads a team focused on delivering innovative sponsorship strategies and fair market valuations to enhance brand partnerships. Previously, Jessi held the position of Vice President of Consulting & Valuation at Premier Partnerships and has significant experience with ESP Properties and IEG, where roles included strategic guidance on sponsorship measurement and valuation. Jessi is also the founder of the Edgar Sanchez Foundation, aimed at supporting cancer patients and their families in memory of a brother who succumbed to a malignant brain tumor. Educational credentials include dual Bachelor's degrees in Marketing and Finance from DePaul University.