Luke Holcomb

Luke Holcomb, M.S., serves as the General Manager for Baylor Sports Properties at Playfly Sports since May 2023. Prior to this role, Luke worked at LEARFIELD as Senior Manager for Business Development at Crimson Tide Sports Marketing from August 2014 to May 2023. Previous experience includes an Account Executive position at FOX6 WBRC and a Sales & Marketing role at Bruno Event Team. Additionally, Luke served as a Graduate Assistant in the Sport Management department at The University of Alabama. Educational credentials include a Master’s in Sport Management and a Graduate degree in Conflict Mediation, Management, & Negotiation from The University of Alabama, along with a Bachelor’s degree in Health Care Management, Biology, and History.