Shala Nettles

Shala Nettles has a diverse work experience spanning multiple industries and roles. Shala began their career as a correspondent for The Famuan in 2012 and later worked as a web copywriter for College Lifestyles in 2013. In 2014, they served as a community and media relations intern for the Leon County Board of County Commissioners, where they assisted with media relations and managed website content. Shala then worked as a graduate communications teaching assistant at Florida State University in 2015, where they communicated class objectives and graded student coursework.

In 2015, Shala joined the Center for Hispanic Marketing Communication as a public relations and research associate, writing feature articles and coordinating communication with industry professionals. Shala also gained experience as a social media marketing intern at Upyri LLC, where they developed and evaluated marketing strategies and conducted customer research.

From 2017 to 2019, Shala held the role of senior sales consultant at Savvi Formalwear, managing customer accounts and acquiring new business. Shala then transitioned to a career in digital marketing, joining Rent. as a paid media analyst in 2019. During their time at Rent., they were promoted to senior paid media analyst and achieved impressive results in managing paid search and social media campaigns.

Most recently, Shala has been working at PlayOn! Sports as a paid search manager since 2023. Throughout their career, they have demonstrated expertise in digital advertising, data analysis, customer acquisition, and relationship-building.

Shala Nettles has a strong educational background in the field of marketing and communications. Shala completed their Master's Degree in Integrated Marketing Communications at Florida State University from 2014 to 2016. Prior to that, they obtained their Bachelor's Degree in Public Relations/Image Management from Florida Agricultural and Mechanical University, where they studied from 2010 to 2014.

In addition to their formal education, Shala Nettles has also obtained certifications in Google Ads. In February 2022, they earned certifications in both Google Ads Display and Google Ads Search, provided by Google. These certifications demonstrate their knowledge and expertise in digital advertising.