Alexandra Hillyard

Alexandra Hillyard is an experienced Search Engine Optimization Manager currently employed at Playroll since November 2024. Previously, Alexandra served as the SEO Manager at Skale from February 2022 to November 2024, focusing on developing SEO strategies for B2B SaaS brands and conducting extensive keyword research. Alexandra's earlier roles include SEO Content Creator & Lead Designer at Travel Tractions Marketing, where responsibilities involved SEO content creation and digital marketing for the travel sector, and Travel Writer at Dawning Digital, with a focus on content creation and outreach. Additional experience includes sales at Honest Chocolate and an internship at Pomegranite, where Alexandra gained fundamental skills in social media strategy and SEO writing. Alexandra holds a Bachelor of Arts in Applied English Language Studies, Psychology, and Philosophy from Stellenbosch University.