Celia Valera

Celia Valera is an experienced marketing professional with a strong focus on customer relationship management and strategic growth in the sports industry. Currently serving as the Head of CRM at Playtomic since April 2017, Celia orchestrates comprehensive customer relationship strategies to boost user engagement and retention through data-driven insights. Previously, as Product Manager and Growth Lead, Celia led initiatives to enhance the sports booking marketplace, utilizing user research to develop effective go-to-market strategies. Celia's career also includes a pivotal role as Marketing Manager during the startup phase of the Playtomic app, where effective marketing strategies were implemented to establish brand visibility and acquire an initial user base. Prior experience includes marketing specialist roles at 380 around Marketing and THE BEST OF YOU SPORTS S.A., managing digital communication and brand development for top athletes. Celia holds a Master's degree in Sports Marketing from ESIC Business & Marketing School, alongside additional qualifications in Public Relations, Marketing, and Graphic Design.