George Platanitis is an experienced professional in loyalty strategies, product development, and commercial partnerships within the travel and tourism industry. Currently serving as Associate Director of Loyalty & Product Development for Plaza Premium Group since September 2025, George leads initiatives to enhance customer engagement and drive revenue growth. Prior to this role, George held key positions at the International Air Transport Association as Senior Manager for Commercial & Partnerships, and at Croix Bleue du Québec and Air Canada Vacations as Vice President for Sales & Marketing. George's extensive background includes roles at Air Canada, Aeroplan, and Memberworks Canada, accumulating significant expertise in business development, marketing, and loyalty programs. George's academic background includes studies at Concordia University.
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